They are looking for passion How bad do you want it Would you do it everyday without getting paid Consumer Base Whos all buying into your company Youll buy water, clothes, food Youll pay for a mansion, audi, or a swimming pool Seasoning Experience, business savvy Youve failed A Team Passion, flexibility(are you willing to change) Who's all on your team You have to have the right people Smart and Intelligent people *The Wise Man Knows He Knows Nothing* Opportunity Why should they buy your service or product Everyone needs your service The next million dollar service The Market Is it expandable Can everyone use it is it defensible through thick and thin Don't be afraid to take risks and to fail Science notes from an Entrepreneur' speech